
Michael Haslinger
Founder/Chairman
Wir verbinden Menschen, Marken und Orte. Ihr Partner für Retail- und Outlet-Destinationen in Europa.
Unsere Center entdeckenVon der ersten Idee bis zur erfolgreichen Destination. Individuelle Strategien, internationale Erfahrung und der Anspruch, nachhaltig Werte zu schaffen.
Konzepte, die Standorte verstehen und Potenziale entfalten.
02Die richtigen Marken. Der richtige Mix. Starke Partnerschaften.
03Retail- und Marketing-Kompetenz für lebendige Destinationen.
Entdecken Sie die Center, die wir gemeinsam mit Eigentümern, Investoren und Marken gestalten.
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„Outlets sind keine Schnäppchenjäger-Paradiese mehr; sie sind die neue Bühne für Markeninszenierung und Kundenerlebnisse.“MICHAEL HASLINGER FOUNDER / CHAIRMAN
Erfahrung und Kompetenz, vereint mit einem internationalen Netzwerk. Lernen Sie die Menschen hinter unseren Projekten kennen.
Mehr über Haslinger
Founder/Chairman

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Consultant Retail & Marketing (Extern)

Marketing Manager

Marketing Assistant

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Content Marketing Creator
Obere Eckenbergstraße 13
D-74740 Adelsheim
21.3.2024
Shopping centers with high vacancy rates vs. booming outlets - so why not com- bine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.
ACROSS: YOU ARE DEVELOPING AN OUTLET IN AN EXISTING SHOPPING CENTER IN ST. AUGUSTIN. THIS IS UNUSUAL, EVEN THOUGH THE INDUSTRY HAS LONG DISCUSSED CONVERTING SHOPPING CEN- TERS INTO OUTLETS. HOW DID THIS PROJECT COME ABOUT?
MICHAEL HASLINGER: Huma was built back in the 1970s with 20,000 sq m. St. Augustin has no conventional city center; the center has taken over this role. Residential ar- eas surround it and the cities of Cologne and Bonn can be reached in 10-20 minutes. The idea to significantly ex- pand the center was born around 2010. In 2017, the Huma Center opened with 50,000 sq m. In this case, un- fortunately, it was bad timing.
ACROSS: IN WHAT WAY?
HASLINGER: The industry was booming in 2010...
Read more - Press Release ACROSS 21.03.2024